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Research papers

Circling the square

The presentation demonstrates how qualitative research can unearth consumer insights and convert them into actionable recommendations. The case study presented illustrates the manner in which consumer insights have been translated and activated in...

Catalogue: Consumer Insights 2009: The Pragmatic Approach
Authors: Crystal Nathan, Johanna Campbell
Company: Nielsen
February 11, 2009
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Citation

Nathan and Campbell (2009a, February 11). Circling the square. ANA - ESOMAR. Retrieved May 15, 2024, from


https://ana.esomar.org/documents/circling-the-square